Toronto, Canada, 2020-12-07
W Studio, the award-winning Toronto carpet design house, and partner to some of the world’s leading designers and architects, is proud to have collaborated with noted global designer Karim Rashid on the recent Digipop Collection. The Digipop Collection is a showcase of high-definition designs printed on the finest wool carpets to emphasize and transform the artwork for residential and commercial projects for which W Studio is so renowned.
Characterized by a juxtaposition of form, color, and patterns, as well as three-dimensional optical topographies, the carpets in the Digipop Collection could be used both as floor coverings or displayed as stunning acoustic wall art that immediately transforms any space.
The collaboration with Karim Rashid was the latest example of the thought and design leadership W Studio has brought to the fine carpet industry for decades. Founded and led by Alan Pourvakil, W Studio is recognized by leading interior designers and architects who are the core of its business, as well as fine art enthusiasts who proudly display its workmanship and artistry in their homes and offices.
Karim Rashid is one of the most prolific designers of his generation with more than 4,000 designs in production and has worked in more than 40 countries with such clients as Veuve Clicquot, Umbra, Samsung, Citibank, Sony Ericsson, and Hugo Boss.
“I love the diverse technologies Alan has and the range of fabrics and methods to produce almost any carpet design one can imagine,” said Rashid. “Together, we are the perfect union of smart design and premium materials while embracing the full potential of contemporary technology.”
W Studio’s superior artistry, craftsmanship, and variety have won more than 30 national and international design awards as a coveted partner to leading designers and architects due to the full control and customization of their products. The company’s experts match a carpet to a client’s decor and to suit specific tastes and lifestyles, while at the same time invigorating the feeling of a room in creating spaces that are close to everyone’s heart.
“We were proud to collaborate with Karim Rashid, and it, once again, illustrated the importance of working with great designers,” said Pourvakil. “I strongly encourage anyone who is considering an appointment with W Studio to work with a designer in considering your creative choices, because if they can dream it, we can make it, and exceed everyone’s expectations. The knowledge, expertise, and skill of a designer working on your behalf in selecting the fine carpet that is the right fit for your home and personal style is an extremely important aspect of the process.”
About Karim Rashid
Karim Rashid is an Egyptian-born and Canadian-raised industrial designer. His designs include luxury goods, furniture, lighting, surface design, brand identity, and packaging. Time magazine has described him as the “most famous industrial designer in all the Americas” and the “Prince of Plastic”. He is based in New York City, as well as Belgrade, Miami, and Mexico.
About W Studio
Winning both national and international design awards, W STUDIO has established itself as a leader in Toronto’s design community. Additionally, W STUDIO has always believed in giving back to the community and participating in many philanthropic endeavors. Most currently, W Studio has launched its first-ever storewide sale donating 5% of proceeds to Food Banks Canada for the month of December. One of the highlights for Alan was collaborating with the Royal Ontario Museum to design and donate over 20 rugs to several galleries. W STUDIO’s commitment to excellence extends beyond its noteworthy history to its day-to-day passion for helping customers find their carpet soulmate.
About Food Banks Canada
Food Banks Canada provides national leadership to relieve hunger today and prevent hunger tomorrow in collaboration with the food bank network in Canada. We are a national charitable organization dedicated to helping Canadians living with food insecurity. We support a unique network of provincial associations, affiliate food banks, and food agencies that work at the community level to relieve hunger. Our work focuses on maximizing collective impact, strengthening local capacity, and reducing the need for food banks in order to help create a Canada where no one goes hungry. We are calling on all Canadians to support this campaign so that we can source, package, and deliver the essential food items our community members so desperately need.
For more information: www.wstudio.ca/
- Dolce Media Group
- Cassandra Giammarco, Communications